Time for a Leap: A Long-Time Volkswagen Group Enthusiast’s Perspective

Dear Mr. Oliver Blume,

I hope this message finds you well. I have had the pleasure of owning and rebuilding 23 vehicles from the Volkswagen Group (VAG) over the years, and it is with this extensive experience and profound respect for the Volkswagen brands that I pen this message.

From rebuilding salvaged models to my dream car, an Audi A6 wagon, I’ve journeyed through the breadth of VAG’s offerings. However, after 10 years with my A6, I found myself questioning why I felt no urge to upgrade to a newer model. The answer was clear – the newer models offered the same traditional technology, without any revolutionary changes that excited or engaged me as an auto enthusiast.

Then came Tesla (2016 or me), embodying „Vorsprung durch Technik“ in the most progressive way. Their electric vehicles were not just about sustainability; they represented a leap in technology and a radical departure from the conventional automobile concept. I bought a Tesla Model 3 Performance in 2021 after investing into TSLA 2016 and it was like stepping into the future. The software, the performance, the underlying technology – all were levels beyond anything I’d experienced in my previous cars. And, not needing to stop for gas was a game-changer.

Yet, one aspect where I found Tesla couldn’t match VAG was in build quality. The tactile satisfaction, the attention to detail, the sense of solidity, the paint – the traits that made me fall in love with VAG cars, still have no match in Tesla.

Now, I find myself caught in a paradox of choice. While Tesla has won my mind with its advanced tech and vision, VAG (Audi) still holds my heart with its design and build quality. And I know I am not alone.

This is why I urge you to consider a potential partnership with Tesla. The integration of Tesla’s advanced drivetrain and software stack with VAG’s manufacturing prowess and quality excellence could result in a vehicle that combines the best of both worlds. Imagine an Audi e-tron GT with Tesla’s technology and Audi’s quality + Tesla charging network + FSD Option – a proposition that would be hard to resist for many current and potential EV owners, myself included.

We are at a pivotal moment in the history of transportation. The lines between automakers and tech companies are blurring. A partnership between Volkswagen and Tesla is not just about surviving the transition; it’s about defining the future of mobility.

Thank you for taking the time to read my message. I look forward to witnessing the exciting journey ahead for Volkswagen Group.

Best regards,

Stefan von Ryssel

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